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Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/youth-in-flux


Research papers

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier
September 22, 2016
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Citation

Kurz, McIlvenna, Taylor, Murray and Guerrier (2016a, September 22). Gen X today. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gen-x-today-8872


Research papers

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
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Citation

Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-power-of-laughter-